Get them to make an american site. You know a web page that half loads, then uses javascript to load the rest of it's content. That way you can ensure someone has javascript turned on so you can track and spam shit ads at them. Also don't forget to put your 3 paragraph article on to at least 5 pages, 6 would be best. That way you can get more pay per click revenue.
Shit you could take it one step further and get them to develop an HTML renderer in javascript, so you can place your entire site into a canvas tag, that would be super ad optimal. You could control ALL the things!